Nonspaced Mini Site Strategy

I want to tell you about one of my successful domain strategies that involve developing nonspaced mini sites. By looking at my stats for my different websites I discovered that many of them received a fair portion of traffic from people typing the sites’ name without space into a search engine. Like for an example instead of typing “shoe rebate” they would type “shoerebate” if I had a site named (the title) “shoe rebate” I would likely be favoured by the search engines when people searched shoerebate. The term “shoe rebate” would have too much competition for me to be in the top 20, but for the nonspaced term I ranked pretty well. If I on top of that also had the term in my domain name I would be favoured even more! It made me think about the possibilities with the nonspaced search terms. I thought, what if I find a highly competitive market with a lot of searches and then do what ever I can just to rank for the less competitive nonspaced term? I discovered that many of those competitive search terms that resulted in over a million results in Google sometimes had less than 10.000 results when typed in without spaces even though Google Adwords showed a significant search number for the nonspaced term.
Finding the right term was not enough for me to conquer the market though, I had to do all the appropriate SEO (search engine optimization) in order to beat the other websites. The blogging system Wordpress delivered perfect SEO’ed solutions and was easy and fast to create. Furthermore, it is well known that Google favours domains with a 100% match to a search term by listing those sites higher in the search results. So the domain shoerebate.whatever would be optimal in this example. Also Google and the other search engines do not distinguish between the different tlds ( TLD = the thing after the dot), .info domains were, and I think still are, priced only 1$ in Godaddy. Therefore my strategy was to find highly searched for terms that many people would search for without the spaces and then build a mini site based on the Wordpress platform on the exact matching .info domain. Here is a site I built this way: stimulusrebate.info the site is currently sandboxed at Google, but the first couple of month it received good traffic from big G that converted pretty well too. Yahoo still indexes it though, if you search “stimulusrebate” there you will find my site ranked 2.
The most important thing to remember in this system is only (or mostly) to use the nonspaced term in the title and content. That will tell the search engines that you target that exact term which will give you a better chance of beating your competition. I hope my nonspaced mini site strategy was a good inspiration to you, good luck!



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